This course focuses on understanding: 1) individual economic behavior, coopetition, and market characteristics that are relevant to business, management and investment, through microeconomic analysis; 2) the behavior of business and financial cycles and their impact on firm performance, through macroeconomic analysis. Warren Buffet once said: “When an industry with a reputation for difficult economics meets a manager with a reputation for excellence, it is usually the industry that keeps its reputation intact.” However, many managers fail to appreciate the numerous ways in which economic behavior, competition, and business cycle can destroy profitability.